Greenspoon Marder Reveals 'Secret Weapon' In Attack On Distressed Real Estate Market

FORT LAUDERDALE, Fla., Nov. 20 /PRNewswire/ -- The law firm of Greenspoon Marder, P.A. is taking an unconventional approach to an unusual real estate market. The firm recently hired a Director of Real Estate Services to capitalize on real estate opportunities developing in the commercial and multi-family markets. Jeffrey H. Cannon, who has three decades of experience in real estate, banking and financial services, will utilize his varied experience and bank contacts to identify, analyze and present opportunities to clients of the firm.

"There's a home for every real estate asset," said Cannon. "We just need to find it. There are many instances where buyer and seller haven't met, or they're just not sure how to put together a lucrative deal. It's our job to come up with a strategic – even out-of-the-box – solution to benefit buyer and seller."  

"It's a win-win," added Gerald Greenspoon, co-managing partner of Greenspoon Marder. "We can now offer our clients the knowledge and experience of a law firm deeply rooted in real estate, combined with the expertise of a seasoned real estate and financing professional. It's a powerful team, which is vital to putting together deals in this market."

Cannon, who is not a lawyer, has an extensive, 27-year career in the commercial real estate, financial services and banking industries. He has served as executive vice president of commercial banking at CNL Bank in South Florida and executive vice president for commercial real estate for Regions/Union Planters Bank in the Broward and Palm Beach County markets. Prior to that, Cannon established and managed the residential construction lending department for SouthTrust Bank in South Florida and served as senior vice president responsible for commercial real estate lending for First Union and Barnett banks in Broward, Palm Beach and Lee counties.

"Over the years, Jeff has developed impressive analytical skills in real estate," said Michael Ross, senior partner at Greenspoon Marder. "He'll capitalize on that skill set in identifying valid opportunities in the commercial and multi-family markets and then present them to potential investors."

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