Ketchum D.C. Announces Digital Strategy And Consumer Health Client Service Senior Hires

WASHINGTON, Nov. 20 /PRNewswire/ -- Ketchum, a leading public relations agency, announced today that Tim Weinheimer, former vice president and managing director at Brunner Digital, and Rebecca McCuiston, former senior vice president, consumer marketing, at Ogilvy Public Relations Worldwide, have joined the Washington, D.C., office. As vice president and digital strategist, Weinheimer will support digital and social media efforts across the agency, and as vice president and group manager, McCuiston will bring her consumer and brand marketing expertise to clients and Ketchum Well-Connected, a brand-building specialty that combines consumer marketing practices with health and wellness insights.

Weinheimer will work closely with Ketchum Digital Global Director Jonathan Kopp to provide clients with consistently innovative work in the digital and social media space. His appointment is the latest in a series of key digital leadership appointments around the world for Ketchum. In addition to Kopp, who is based in New York, Tom Barritt was appointed director of online relationships and reputation for the Global Food & Nutrition Practice, and Fernando Rizo was named head of digital media, Ketchum Pleon London.

"Tim brings an impressive record in digital development and leadership -- building communication programs that blend offline ideas, strategies and business objectives into online conversations," said Kopp. "His proven ability to listen to online communities and earn engagement makes Tim a valuable part of Ketchum Digital. We're thrilled to welcome him."

Weinheimer brings 18 years of global brand development and digital marketing expertise to the agency. His client portfolio includes AT&T Wireless, IBM, Verizon, Moen and MetroPCS. Before serving as vice president and managing director of Brunner Digital, Weinheimer worked for the Richards Group, Ogilvy & Mather and McCann-Erickson in account management and planning. In addition to supporting the Washington office, Weinheimer will be an integral member of Ketchum Digital's overall leadership team. Weinheimer earned a B.A. from Texas Tech University.  

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