EU Approves Pepsi Bottlers Merger

RAF CASERT

The EU Commission said that the acquisitions of PepsiAmericas and the Pepsi Bottling Group "would not significantly impede effective competition" in Europe.

Pepsi, based in Purchase, New York, decided to buy the companies to streamline its operations, save costs and get its soft drinks onto the market more quickly.

The EU Commission found that the activities with the Pepsi Bottline Group "only overlap on the market for beverages in Greece, where the proposed transaction would not lead to a significant increase of market shares."

And since PepsiCo was PBG's exclusive client, "the proposed transaction would not significantly change the market structure," the Commission said in a statement.

The Commission said that when it came to PepsiAmericas, it concluded that the two "overlap to a very limited extent," causing no competition worries.

For both, the Commission concluded there were no competition concerns.

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