10 Investment Guidelines: Part 2

 

As we learned from the housing bust, though, that is easier said than done. Too many people bought houses beyond their means, giving them the illusion of wealth, only to find out they are worse off now than when they started.

In the investment world, one only has to look as far as long-term capital management, which relied on nearly infinite leverage before having to be rescued by a consortium of banks. That is another great bit of financial history that one must know. You can read more about it in Roger Lowenstein's excellent book When Genius Failed . (Note: I am an unnamed participant -- one of the good guys -- in that book.)
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At the time of publication, Rothbort had no positions in stocks mentioned, although positions can change at any time.

Scott Rothbort has over 20 years of experience in the financial services industry. In 2002, Rothbort founded LakeView Asset Management, LLC, a registered investment advisor based in Millburn, N.J., which offers customized individually managed separate accounts, including proprietary long/short strategies to its high net worth clientele. He also is the founder and manager of the social networking educational Web site TheFinanceProfessor.com.

Immediately prior to that, Rothbort worked at Merrill Lynch for 10 years, where he was instrumental in building the global equity derivative business and managed the global equity swap business from its inception. Rothbort previously held international assignments in Tokyo, Hong Kong and London while working for Morgan Stanley and County NatWest Securities.

Rothbort holds an MBA in finance and international business from the Stern School of Business of New York University and a BS in economics and accounting from the Wharton School of Business of the University of Pennsylvania. He is a Term Professor of Finance and the Chief Market Strategist for the Stillman School of Business of Seton Hall University.

For more information about Scott Rothbort and LakeView Asset Management, LLC, visit the company's Web site at www.lakeviewasset.com. Scott appreciates your feedback; click here to send him an email.

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